Hi I’m Danielle :) I also go by Yelin [yeh-rin], my legal first name, which I’ve used in many of the places I grew up and lived.

I'm currently a Product Design Researcher at Ralph Lauren. Previously, I led UX research projects at Starbucks, Cruise, and Sendbird, where I enhanced both customer-facing and internal tools experiences through iterative, evidence-based design. My work has helped influence product strategy, increase operational efficiency, and deliver measurable business impact across digital platforms.

Feel free to reach out, I’d love to connect!